2021 discount Marketing wholesale high quality Management online

2021 discount Marketing wholesale high quality Management online

2021 discount Marketing wholesale high quality Management online
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Description

Product Description

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci�s MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today�s marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today�s managers must make every day.

About the Author

Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has also served as senior associate dean at Vanderbilt and professor of marketing at Northwestern University, University of Arizona and University of Pennsylvania. Dr. Iacobucci received her M.S. in statistics, her M.A. and Ph.D. in quantitative psychology from the University of Illinois at Urbana-Champaign and her M.T.S. from Garrett Theological Seminary. Dr. Iacobucci�s research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, multivariate and methodological research questions and issues related to health care and sustainability. She has published widely in publications such as the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin and Social Networks. Dr. Iacobucci has taught core marketing management, marketing research, marketing models, services marketing and new products to M.B.A., E.M.B.A. and undergraduate students. She has also taught multivariate statistics and methodological topics in Ph.D. seminars. She has served as editor of both the Journal of Consumer Research and Journal of Consumer Psychology. She also edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing and Kellogg on Integrated Marketing. In addition to this text, she has written MARKETING MODELS: MULTIVARIATE STATISTICS and MARKETING ANALYTICS AND MEDIATION ANALYSIS as part of the prestigious quantitative series at Sage. She is also a co-author of Gilbert Churchill�s leading MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS.

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4.6 out of 54.6 out of 5
209 global ratings

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Top reviews from the United States

Proverbs31Mom
5.0 out of 5 starsVerified Purchase
Great Book on Marketing
Reviewed in the United States on July 16, 2019
I am kind of a nerd, but I bought the hard copy of this after renting the kindle version for class. This is a great marketing book that covers all the general areas of marketing and gives some information on creating a marketing plan. It was a good cumulative overview of my... See more
I am kind of a nerd, but I bought the hard copy of this after renting the kindle version for class. This is a great marketing book that covers all the general areas of marketing and gives some information on creating a marketing plan. It was a good cumulative overview of my past courses. I do some volunteer work with nonprofits in the area of marketing and I feel this book is useful to remind me of concepts and some concept application.
3 people found this helpful
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Ray Kim
5.0 out of 5 starsVerified Purchase
Easy to read/understand, Book condition is good
Reviewed in the United States on November 11, 2019
The figures and descriptives are very useful to understanding the materials. The overview in the beginning and the managerial cap was also helpful on making sure I understood the key take aways and concepts before going forwards. I would recommend this book if anyone is... See more
The figures and descriptives are very useful to understanding the materials. The overview in the beginning and the managerial cap was also helpful on making sure I understood the key take aways and concepts before going forwards. I would recommend this book if anyone is taking an marketing class.
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M. H.
5.0 out of 5 starsVerified Purchase
Good
Reviewed in the United States on March 7, 2019
Not much to say.. I purchased this for a college course. Good shipping time. Arrived brand new, just how I ordered it. No complaints.
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Amazon Customer
5.0 out of 5 starsVerified Purchase
Just a book
Reviewed in the United States on December 26, 2018
Just another book for college
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m. Youn
5.0 out of 5 starsVerified Purchase
Good book
Reviewed in the United States on November 13, 2018
Funny book and very informative
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Kimberly Williams
5.0 out of 5 starsVerified Purchase
Accessibility
Reviewed in the United States on December 30, 2019
Perfect for my class
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Amazon Customer
2.0 out of 5 starsVerified Purchase
No access code included :/
Reviewed in the United States on December 17, 2020
This didnt come with an access code
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Amazon Customer
5.0 out of 5 starsVerified Purchase
Everything you need
Reviewed in the United States on December 24, 2019
Great book!!!
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Rebecca Rielly
5.0 out of 5 starsVerified Purchase
Course criteria
Reviewed in Australia on August 5, 2021
Easy to read and follow and speedy delivery
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Product information

2021 discount Marketing wholesale high quality Management online

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